About me
A Cumbrian leap for your growth
In old Cumbrian dialect, 'Lowp' means to leap. When I was looking for a name for this consultancy, nothing felt more fitting. It represents my roots, but more importantly, it represents what I do for my clients: I provide the strategy and the hands-on marketing expertise to help you leap forward toward your
brand and revenue goals.
My story
My journey started in 2011 on the streets of Manchester doing dialogue fundraising for Shelter's in-house F2F team. That distinct challenge taught me the fundamentals of human connection - a skill I have carried through various roles including corporate partnerships and major donor fundraising, before returning to my sweet spot in individual giving.
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I spent years refining these skills in the UK charity sector, and have been lucky enough to work among and learn from some of our sector's best.
Some highlights include winning three golds and a silver at the DMA awards for Mindful Monsters, with Scope. Winning a 'rising star' place at SOFII's I Wish I Thought Of That, and winning second place overall. And eventually leading the individual giving team at Friends of the Earth England, Wales and Northern Ireland, where I led the set up of their very first paid social regular giving campaigns, creating a whole new income stream to the charity.
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In 2021, I took a leap of my own. I moved to France with my family and took on the role of head of growth marketing for Fundraising Everywhere.​​ Bridging the gap between high-level strategy and daily execution, I grew their digital presence - more than doubling the email list and driving a consistent 20% year-on-year increase in e-commerce revenue.
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At the start of 2026, my family grew to four - and with that new chapter, Lowp. was born.
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At Lowp. I’m packaging up my hybrid experience - part fundraising director, part digital marketer - to help you.
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Whether you need a strategic audit of your individual giving programme or a hands-on lead for your brand, email or content marketing, I’m here to help.
I work professionally, but I don’t stand on ceremony. I believe the best work happens when we are relaxed, open, and ready to take that leap together.
The face of Lowp.
My clients
