Like you, I know exactly what it's like to lie awake worrying about ROI, an upcoming launch, or an exhausted team.

 

My journey started in 2011 on the ground in rainy Manchester doing dialogue fundraising for Shelter's in-house face-to-face team. That distinct challenge taught me the fundamentals of human connection - a skill I've carried through various roles including corporate partnerships, major donor fundraising and events fundraising, before specialising in individual giving.

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Through my career I've been lucky enough to work with and learn from some of our sector's best, creating epic campaigns driving meaningful change across human rights, disability, health and the environment.

 

Some highlights include winning three golds and a silver at the DMA awards for Mindful Monsters, with Scope. Winning a 'rising star' place at SOFII's I Wish I Thought Of That, and winning second place overall. And eventually leading the individual giving team at Friends of the Earth England, Wales and Northern Ireland, where I led the set up of their very first paid social regular giving campaigns, creating a whole new income stream to the charity.

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In 2021, I took a leap of my own. I moved to France with my family and took on the role of head of growth marketing at Fundraising Everywhere.​​ Bridging the gap between high-level strategy and daily execution, I grew their digital presence - more than doubling email subscribers and driving a consistent 20% year-on-year increase in e-commerce revenue.

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At the start of 2026, my family grew to four - and with that new chapter, Lowp was born.

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At Lowp I’m packaging up my hybrid experience - part fundraising leader, part digital marketer - to help you.

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Whether you need to plug a leadership gap, a strategic audit of your individual giving programme or a hands-on lead for your brand, email or content marketing, I can help.